Pay close attention to what is above the fold on your home page.
The first portion of your home page is the most significant part of a website. This is what your visitors see as soon as they come to your home page. It is the place for your Call-For-Action. Hence, Search Engines value it higher than other content.
The content above the fold plays an important role in determining the keywords for your site. The links you place in the first 200 words of your home page are seen as the core of your site. Watch what you place in the text for links. Here is an example:
If you need to bring attention to your latest promotion, here are …Read more →