seo tips

Posts Tagged ‘seo tips’

Custom 404 Page in Weebly

Custom 404 page saves you from broken links

Almost every site is going to face broken links at some point or the other.

Sooner or later, your site is prone to suffer from broken links occasionally. It could be because you deleted a page and forgot to include a 301 Redirect. Or, it could be due to a typo from a site linking to your page.

In any case, a standard “Page Not Found” error message will result in a visitor leaving your site. But, if you setup a custom 404 page in Weebly, you get a chance to present alternate content to your visitors. And your visitors get to pick a page close to what they are looking …

May 12, 2012 Tags: 404 page, seo tips
Category: Articles, SEO, Site Management 16 Comments

Benefit of Weebly 301 Redirects

A typical 301 Redirect’s job is to take a visitor from an old URL (web address) to a new URL.

Page names change. URLs change. 301 redirect is a way of automatically forwarding a user from old page to the new page. There are several instances where a 301 Redirect is necessary for a site.

Weebly now provides option to configure 301 Redirects for web sites. In this topic, we will show you how you can put the 301 Redirects to proper use for your situation.

It greatly helps the site administrators with retaining the critical audience. Visitors could have bookmarked your old site address. Search engines may be showing your old link. Backlinks from other sites pointing to your site …

April 10, 2012 Tags: SEO, seo tips, Weebly 301 Redirect
Category: Articles, SEO, Site Management 18 Comments

Weebly SEO Tip 23: Watch What Is Above The Fold

Pay close attention to what is above the fold on your home page.

The first portion of your home page is the most significant part of a website. This is what your visitors see as soon as they come to your home page. It is the place for your Call-For-Action. Hence, Search Engines value it higher than other content.

The content above the fold plays an important role in determining the keywords for your site. The links you place in the first 200 words of your home page are seen as the core of your site. Watch what you place in the text for links. Here is an example:

If you need to bring attention to your latest promotion, here are …

December 18, 2011 Tags: seo tips, splash, weebly seo
Category: SEO 3 Comments

Weebly SEO Tip 22: Track Your Site’s Rank & Click Through Ratio

Google Webmaster Tools gives you a snap shot of how your website is performing in search results. Here is how you can track your rank.

Once you have verified your site with Google, Webmaster Tools gives you all the necessary information to track how well your site is doing relative to the rest of the world.

After you submit your sitemap, periodically check reports from webmaster tools. In this article, we will walk you through the process of interpreting the data and the steps you need to take to improve your website rank. We take freeweeblythemes.weebly.com as an example to illustrate it.

Note that it takes multiple rounds of adjustments before you get to a satisfactory stage. Especially if …

November 28, 2011 Tags: alexa, seo tips, serp, site rank, webmaster, weebly seo
Category: Articles, SEO 2 Comments

SEO Blues – Keyword Rich URL Conflicts Menu in Weebly

In SEO Tip 15, we discuss the benefit of using a keyword rich url for better search engine ranking. This is the most critical requirement with raking high for targeted keywords.

But with Weebly, the url and page name have to be the same. A keyword rich url would make the page name longer. This would all be fine for hidden pages. However, if you need the page to show up in Menu navigation, …

November 22, 2011 Tags: keywords, menu, navigation, seo tips
Category: Menus & Navigation, SEO 2 Comments

Weebly SEO Tip 21: Don’t Trick the Search Engines

Don’t try to trick the search engines

Its a bad Search Engine Strategy that could potentially back fire. Your site might lose quite a bit of ranking or even be banned completely if detected by the Google algorithms running in the background.

Once flagged, it takes a long time to regain the position. Note that Google employs several people to work on algorithms that can automatically detect tricks. Quality of Search Results is the Bread and Butter for search engines like Google. Their revenues are closely tied to the Ad Placements on quality sites. Search Engines have no choice but to differentiate quality sites from others.

No Cloaking

Intentionally or un-intentionally, you could be hiding some content from being shown …

September 7, 2011 Tags: seo tips, weebly
Category: Articles, SEO No Comments

Weebly SEO Tip 20: Migrate Smart. Don’t Lose Your Rank When You Migrate

If you are using Weebly Sub-Domain, then you must read this.

If you ever need to migrate from Weebly, you will not be allowed redirect your weebly sub-domain. All the hard work that you put into your website SEO could go in vain if you do not plan ahead and take necessary precautions prior to moving else where.

Rankings are linked to the page history. If you are changing a domain name, moving from a sub-domain to a custom domain, moving to a different host, changing the links or directory structure, seek professional SEO analyst help to retain your page rankings.

Migrate smartly to retain the rank. Otherwise your new site will be treated by search engines as a new entry on …

August 30, 2011 Tags: rank, redirect, seo tips, weebly
Category: SEO No Comments

Weebly SEO Tip 6: Engage With Community & Have a Social Presence

Social media matters. Its matters now more than ever.

Search engines are increasingly picking cues from social media. Here is why the Social media engagement is crucial.

User engagement is a directly linked to the popularity of a site. Social medial provides crucial data to search engines. Its a reflection of what sites and pages people like.

For long search engines have been trying to guess which websites have relevant information and which sites are being liked by people. Search engines traditionally depended on bounce rate to arrive at a conclusion. While bounce rate gives a good clue, user engagement in social media is a direct indicator. It is a seal of public approval. So, search engines are increasingly paying higher …

August 29, 2011 Tags: seo tips, weebly
Category: SEO No Comments

Weebly SEO Tip 5: Understand the Art and Science of Search Engines

Search Engine Optimization is both an Art and Science.

The Art

Thinking in lines of your visitors and presenting the information accordingly brings you just the right kind of traffic for you. It is an art to be able to proactively think of what your potential visitors could be looking for. This is often referred to as qualified traffic.

The Science

Understanding how search engines capture information from your site and how they stack up your information among millions of other sites is the science that needs regular evaluation and adjustment. Sign up for Google Analytics and have the site statistics tracked. Even if you are not in a position to evaluate the analytics now, you will need this information …

August 27, 2011 Tags: art and science of search engines, seo tips, weebly
Category: Articles, SEO No Comments

Weebly SEO Tip 19: Unleash the Power of the Footer

Craft the footer for your visitors. Not for Search Engines.

Create footer with an intention of providing your visitors with useful information. Search engines do not attach any value to the site wide links placed in footer. Trying to cram too many links in the footer for the purposes of anchor text might actually devaluate the links.

A well designed footer will increase the page views per visit and reduce the bounce rate. Reduced bounce rate will improve your ranking.

Use the footer to improve conversion. Use it to present your social media stream. Post the latest news, specials, promotions or upcoming events. This is the kind of information you want to present to your visitors, no matter which page …

August 27, 2011 Tags: seo tips, weebly
Category: SEO No Comments

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