Zoho Sites Could Shake Up The Industry
Zoho Sites, the new entrant in the DIY Drag & Drop Web Site Builders, should be a cause for serious concern for many companies offering the Drag & Drop Web Site Builders.
We have seen many different Drag & Drop DIY Website builders entering the market. None of them came any where close to causing tremors for the established players like Weebly, Yola, Webs, Google Sites etc etc. ZOHO Sites is Different. It has the potential to shake up the whole Drag & Drop Website building space. Read on to see why.
Up until now, the competition remained within a league
There is one league of players where the concentration is on providing a wonderful DIY Drag & Drop Website builder, players like Weebly, Yola, Webs, Jimdo etc. They adopted a Freemium Business model. Their policy has been to get people to start with Free site and have them upgrade to a paid Pro service for additional features.
Then there is the second league of providers
Providers like SiteKreator, Squarespace, Homestead etc offer “Paid only” option with the promise of better themes, features, integrations etc. These companies concentrate on getting business from those customers who look for a fool proof website (we are not going to debate which of them really delivers a fool proof platform).
And then there is the premier league
Players like Adobe Business Catalyst offer plans to meet the needs of starters, and at the same time, offer expanded features as the needs grow. They offer integrated email, CRM, Web Apps, eMail Marketing, eCommerce, Blogs, Forums, Event Management, Customer Database, etc. Businesses can simply switch to the suitable plan as their needs grow or shrink. It is premier pricing for premier services.
Now, Zoho Enters this sacred space with a foot hold on all three categories
Zoho Sites’ pricing is adequate to compete with Freemium Model Players. Zoho has well established platform to compete with “Paid Only” players. And Zoho is a small business central for Collaborated Applications, Business Applications and Productivity Applications.
Unlike other entrants, Zoho Sites launched a well polished platform with sufficient features like Mobile Sites, Multiple Authors, HTML/CSS Editing etc. Zoho has the potential to create a stampede in this arena. Zoho can integrate it’s all other products with Zoho Sites, which is a tremendous advantage to Zoho.
Zoho Sites can be a significant revenue boost to Zoho’s wide portfolio of business products. Zoho can go to great lengths to meet or beat any competitor pricing because of the windfall. Zoho creator is already integrated into Zoho Sites. It is only a matter of time for their other products to be deeply integrated with Zoho Sites. This really distinguishes Zoho Sites from the rest. In addition, Zoho’s products are widely used by millions of users. So, they have the market base ready to hop on the “Pro”.
There are some aspects like “No Header Code or Footer Code” areas, which may cause some discomfort. There is only one page layout in Zoho Sites. Whereas, Weebly lets you add any number of layouts and independently edit the corresponding html. Even though Weebly has not fully exploited the potential of multiple Page layouts, this is a very powerful feature. The right template would use the multiple layouts in combination with Flexible Content Areas to produce a very effective site with Weebly. We will produce a full review of Zoho Sites in an upcoming article. Mean while, let us know what you think.