Benefit of Weebly 301 Redirects
A typical 301 Redirect’s job is to take a visitor from an old URL (web address) to a new URL.
Page names change. URLs change. 301 redirect is a way of automatically forwarding a user from old page to the new page. There are several instances where a 301 Redirect is necessary for a site.
Weebly now provides option to configure 301 Redirects for web sites. In this topic, we will show you how you can put the 301 Redirects to proper use for your situation.
Note that the Weebly 301 Redirects are limited to redirecting a link to one of local pages of your site only. Redirecting to external pages is not allowed. So, this redirect does not help you if you wish to migrate to a different host for hosting your site.
It greatly helps the site administrators with retaining the critical audience. Visitors could have bookmarked your old site address. Search engines may be showing your old link. Backlinks from other sites pointing to your site which play a key role with building your site’s reputation could be using old links to your site.
Without the Redirect option, you would risk losing the traffic and the SERP rank. Now that Weebly has provided the choice of redirecting, don’t just rename your page. It is better to create a new page and redirect the old page to the new one.
And here is another big advantage of the Redirects. What if you are running a special promotion and would like your site’s visitors to be taken to that special page ? Now you can set your home page (index.html) redirect to your special page. Follow these simple steps and you will have the liberty of assigning any page as your landing page:
Step 1: Create a hidden dummy page (say Landing) and move it to the top of your list of pages under the ‘Pages’ tab. You need this step to preserve the integrity of your menu navigation.
Step 2: Add a Redirect by Settings -> SEO -> 301 Redirects with Old URL as “/index.html” and choose that special page as the destination.
From now onwards, every visitor coming to yoursite.weebly.com will be automatically taken to your special page. Be wary of SEO implications if using index.html to redirect to an internal page. Do not remove the “index.html” redirect when you are done with the special promotion. Instead, redirect it to the Home page. This will ensure that your home.html does not change and gets to keep its rank.